We always follow two basic principles: social is not a channel and DOETTERTOE. The second one may sound a bit quirky, but means a big deal to us. It’s our way of thinking about what matters and to make sure we make meaningful stuff. Getting there all starts with a strong foundation; a strategy that uses these two principles as a reality check and a way to move forward.
Content Creation & Management
Uploading an image on Instagram can be done in the blink of an eye, but creating, managing and distributing content is a different story (no pun intended). You'll need pacing, timing and consistency. You don't just put your message out there, but also have to listen and reply to your fans. To do this in an engaging way, you need a bunch of creativity. We make great work and make it work in a great way.
We are not your average social agency. As part of Greenhouse, GroupM and WPP we benefit from their high-end media knowledge. We learned early on that being effective on social media takes a unique approach. We see strategy, creativity and media as one. They impact each other so heavily, so we make sure they're in balance at any time.
When 95% of our behaviour is determined by our unconscious mind, we have to use creativity to influence these unconscious processes.
The Identity Crisis Strategist
Social is behaviour, so we act on behavioural design principles. We often start with figuring out what makes people tick, in order to debunk bias and build a strong strategic foundation. We combine these findings with available market research and data. That enables us to deliver strategies that go beyond social and make brands grow.
We believe in the power of creativity, but swear by strategically substantiated concepts. Or, in other words, we like smart ideas that stem from a solid strategy.
We like to think of ourselves as makers rather than creators. Our studio enables us to experiment and execute quickly. We'll use everything to make anything we can imagine come to life. However, whenever we need a specialist, we're modest enough to ask for help.