Kruidvat.
Welcome home tourists.

World's most generous pit stop.

Together with Kruidvat we surprised returning holidaymakers with an extraordinary drive-through experience, a warm welcome and a well-filled Welcome Home Package.

During the holidays we tend to pay less attention to how much we spend. And back home the pantry will probably need to be replenished. Kruidvat to the rescue!

We surprised returning holidaymakers with a warm welcome and a well-filled Welcome Home Package. In close collaboration with Radio 538 we ensured that it was pleasantly busy at the pit stop.

Kruidvat showed that it understands the customer like no other. The campaign was notable for the enormously positive sentiment in the reactions of the target group. And a traffic jam we caused, for which we still apologize.

Welkom Thuis Toppers @ Radio 538  (18 August 2019)