Chio challenged us to create a memorable commercial that puts their iconic Heartbreakers center stage. Our solution is the story of a hopeless romantic who’ll go to any lengths – and heights – to impress his girl. For a while his great efforts seem to go unnoticed, right up until the moment a super-crunchy Chio Heartbreaker saves the day.
For the film we re-recorded Bonny Tyler’s 1983 smash hit ‘Total Eclipse of the Heart’ in a more up-tempo rock vibe. The lyrics fit the story remarkably well and carry our romantic’s message “Turn Around Bright Eyes!” to a joyous and heartwarming conclusion.