One man's trash bin is another man's treasure.

To boost Brabantia’s brand salience in Germany, we created a campaign that focused on their NewIcon Pedal Bin. Unlike many other trash bins, these come in a broad range of colors and sizes to match any room and anyone's interior.

Social Strategy

Most competitors on the German market use real life settings. To stir things up a
bit, we created distinctive thumb stopping videos that stand out.

Content Creation & Management

We let Brabantia’s beautifully designed bins take center stage in colorful settings.
Through bold text overlays, consumers learned all about what makes these
bins so special.

Social Campaigns

The music gave us a solid foundation to build on. It let us switch dynamically to
different angles through quick movements and transitions. Who says waste can't
be beautiful?