To boost Brabantia’s brand salience in Germany, we created a campaign that focused on their NewIcon Pedal Bin. Unlike many other trash bins, these come in a broad range of colors and sizes to match any room and anyone's interior.
Most competitors on the German market use real life settings. To stir things up a
bit, we created distinctive thumb stopping videos that stand out.
Content Creation & Management
We let Brabantia’s beautifully designed bins take center stage in colorful settings.
Through bold text overlays, consumers learned all about what makes these
bins so special.
The music gave us a solid foundation to build on. It let us switch dynamically to
different angles through quick movements and transitions. Who says waste can't