Last year we had a blast working on the new proposition for Boels Rental, The Netherlands' biggest machine and tool rental company. With a new brand promise Boels made continuity its main point of communication: Boels Keeps You Going. The next step was taking it outdoor and international. We literally generated stopping power with a giant spectacular in Eindhoven and Düsseldorf. We created a detailed 3D animation for some enormous billboards of up to 111m². Within this creation we visually brought the new slogan to life. Through storytelling, we showed what happens when a giant screen like that suddenly stops working. Spoiler alert: Boels Keeps You Going.