The most beautiful words are often left unsaid for too long. Such a shame, according to DELA. Because why would you wait to say something beautiful if you can do it today?
We renewed DELA's campaign from 2012, to show the impact of saying something nice to someone you love.
7 years after the original, we've become more connected, yet sometimes feel more distant. Sending a nice message is way easier nowadays, but literally pronouncing these same words is something we don't do as often as we should.
That's why we created a campaign in which we focussed on the receiver of the beautiful words, instead of on the sender.
With a special mirror-construction we made sure both the speaker and the listener look into the camera, but at the same time make direct eye-contact with each other.