We were founded in 2011, in a time where 'social' was just an organic game. Over the years we grew as a company, while the industry developed into the giant it is today. We learned the game of paid media, got smarter, started using more advanced tech, but never lost our roots. We still want to make meaningful stuff. Things that are helpful, entertaining or interesting for our clients' audience. This, and our core belief that social is a behaviour – not a channel, is our guiding principle to make great work for great brands.
We base our work on behavioural design principles. We believe that if you want to be effective, you have to know how to influence behaviour to change attitude. This core belief runs through all our services. From brand strategy to concept creation and media execution. This is what leads to great work that's award-winning and gets the job done. We are social first, but since social is an attitude, we make a lot of things that go beyond as well.
We don’t have a lot of hierarchy. No executives, assistants or managers. We take pride in being a team of hybrids. We all have our own skills and specialities, but never avoid trying something new. This makes us versatile, extremely flexible and fast. We like it if the person that makes the work also talks to the people it's made for. We've got small accountable teams that work together with specialists if needed. This is what simplifies things in a business that's already complicated enough.